“As a growing company, in a competitive market, we know how important
brand image is. It is important to get the look across the range of
products uniform, engaging and distinctive. When we decided to invest
in new brewery equipment we knew we had to back this up with the very
best of brand design. We needed a brand image that would flow through
the range of packaging that we intended to produce. Be it on the pump
clip, keg badge or bottle label it had to look good and provide easy,
cohesive brand recognition with individual product identification at a
glance.
When we were considering how to tackle this important part of our
growth strategy we thought very carefully how we should do this. After
considering various options, with a number of very good creative
companies having been approached, we chose Lemon Top as we believed
they understood the micro-brewing industry needs very well indeed.
LemonTop Creative took our needs, our existing brand image, listened
to where we thought we needed to go and produced a portfolio of
fantastic conceptual ideas which included a few wildcard brainstorms
to add to the overall finished designs. The original pool of ideas,
through useful and interactive discussion, has created a re-brand that
we truly delighted with.”
Dave Bailey, Hardknott Brewery
Check out the Hardknott entry in our Portfolio
