LemonTop Creative
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Kirkby Lonsdale's traditional beer brand.

Bright & bold brand refresh for Kirkby Lonsdale

A refreshing new bottle label design and pump clip design for a traditional beer brand.

Kirkby Lonsdale's traditional beer brand.
Kirkby Lonsdale's traditional beer brand.

SHOWCASING:

  • BRAND DESIGN
  • CREATIVE DESIGN
  • TYPOGRAPHY
  • ILLUSTRATION

Kirkby Lonsdale Brewery thought it was time to create a new look for their bottle label and pump clip designs but wanted to keep the traditional feel of a brand that they had steadily built over the years. They still liked their brand but thought it looked tired and dated. On hearing this, we suggested that rather than creating a whole new brand identity, let’s take the logical step and refresh their existing brand, taking inspiration from the bits they like and redesigning the bits that need it.

Kirkby Lonsdale Brewery wanted its brand identity to be still colourful. Still, it realised it needed to be brighter, bolder and more alluring if it would compete with the other breweries on the bar and supermarket shelves. We started choosing a bold, condensed typeface that would be easily read from a distance. We then went on to brighten and enhance their existing colour palette and bring the Kirkby Lonsdale Brewery logo to the front and centre of all bottle label designs, pump clip designs and point-of-sale material. Using a bold, prominent black bar to house the beer style added to the concept of the “instant sales appeal”. To give the brand identity a more distinctive look and feel, we created a graphic impression of the beautiful, vintage stonework arch that surrounds the top of the brewery doorway. This graphic archway was used at the top of all bottle label designs and pump clip designs that we created as a unique, eye-catching and memorable graphic element.

Kirkby Lonsdale's traditional beer brand.
Kirkby Lonsdale's traditional beer brand.
Kirkby Lonsdale's traditional beer brand.
Kirkby Lonsdale's traditional beer brand.
Kirkby Lonsdale's traditional beer brand.

Kirkby Lonsdale Brewery was delighted that we had kept the traditional essence of its brand identity. The bottle label designs and pump clip designs have been brought up to date with a vibrant and eye-catching new look. The brand refresh has been designed to appeal to a fresh new market, but it keeps the fundamental, locally brewed craft beer ethos of Kirkby Lonsdale Brewery which will be welcomed by their existing customers. The unique design elements that we created can be seamlessly used across all of their Point of Sale and promotional material, establishing brand recognition and ensuring instant sales appeal to both new and existing customers.