In 2013, Rachel Matthews asked us to create a full set of bottle labels for her Dancing Duck range of beers. Rachel and her husband Ian had opened Dancing Duck brewery in 2010 and by 2013 had successfully produced a range of 10 beers, winning a few awards along the way.
In the summer of 2017, Rachel decided the time was right to move forward with both the brewery and her range of bottled beers so asked us to freshen up the designs to reflect the exciting changes she had planned for the growing brewery. She wanted to keep the bold central Dancing Duck image but change the way the bottles displayed the beer name, ideally with both the name and the Dancing Duck sharing centre stage. Our creative team went to work and after creating a set of visuals, presented an idea showing the Dancing Duck holding a bottle with the beer name on the front of it, an ideal way to share centre stage.